For the past three decades, our team has built a strong track record in creating unique hospitality and real estate projects that we develop, reimagine, design, and operate.

We collaborate with real estate owners, developers, family offices, hospitality operators, and retail brands. Our projects consistently achieve high financial returns, gain global acclaim, and have a significant impact on neighborhood development, adding substantial value to the properties we develop.

No More One-Size-Fits-All

A confluence of events is putting enormous pressure on real estate. Even iconic buildings, once beacons of cultural resonance, are challenged to reinvent themselves to attract tenants, buyers, shoppers, and guests.

People are no longer satisfied with just a space to inhabit; they are seeking experiences, convenience, design, community, sustainability, and technology integration. This demand for enhanced living, working, and leisure environments requires a shift from traditional real estate practices to more innovative, customer-centric approaches.

We differentiate ourselves through our fully integrated, design-driven approach. We are experts at reimagining underperforming assets and creating value in buildings that are obsolete or undervalued. Our focus is on urban center properties, including offices, hotels, retail, members' clubs, co-working spaces, cultural programming, and immersive experiences. We create value in properties that need a rebirth or retrofit. We future-proof and unlock value in real estate.

Our approach underscores a fundamental principle and reflects the understanding that the success of real estate investments is determined not solely by the properties themselves or conditions of the market, but also significantly by the quality of the concept, design, brand, operators, and management teams.


“Alma is the anti-WeWork and has a plan to cultivate a genuine sense of community” Surface
“The coolest work space is, of course, in Stockholm” Vogue
“The value of a well-designed, supportive environment in which to do creative work, with the opportunity to meet and collaborate with like-minded talents and creative professionals, is beyond measure” Frame
“Stockholm’s coolest coworking space is the ultimate work-from-home inspiration” Architectural Digest
“Alma Trägårdh is one of the best bars in Stockholm” Svenska Dagbladet
“Alma, Stockholm's members-only club for the creative class” Hypebeast
“Alma aims to facilitate cross-pollination among Stockholm’s creative community” Superfuture
“Alma takes over cinema to create new cultural and creative center in Stockholm” Dagens Industri
“Austere, LA’s new Scandinavian design super store” Wall Street Journal
“The coolest pop-up shop we've ever seen” Fast Company
“Austere is one of the most innovative shops in LA and a gathering spot for the creative set” Architectural Digest
“Austere is a high-end design store-cum-incubator for Scandinavian aesthetic ideals” Metropolis
“Austere’s range of partnerships is much wider than simply big corporations or tiny artisans” New York Times
“Every Swede in the 90s knew the dots design. Now its back” Wired


Property Development and Re-Imagination
We conceptualize, reimagine, develop, curate, brand, program, and create spaces that people love.

Architecture, Design, Branding and Creative Direction
We oversee all aspects of the property, brand, design, staffing, and operations.

Property Management and Operations
We develop and operate hotels, hospitality venues, health clubs, spas, members' clubs, co-working spaces, labs, entertainment, and retail spaces.


Fredrik Carlström is a creative director building brands and spaces fostering creativity and innovation. Founder of Alma, Park, and Austere, and a founding partner in Stockholm Stadshotell, he has been a creative force across advertising, film, design, and real estate for almost three decades. Born in Stockholm, his career began in the mid-nineties when he founded a creative agency known as the "enfant terrible" of the ad world. In 2000, he moved to New York to work in film and art, and he is the producer of “Destricted”, an anthology film series directed by Marina Abramovic, Richard Prince, Larry Clark, and Matthew Barney.

Ian Nicholson is a seasoned hospitality professional with over 30 years of international hotel management and development experience. Having spent the last twenty years collaborating with some of the industry’s most iconoclastic hotel visionaries, his expertise includes hotel concept, market positioning, underwriting, operational development, programming, pre-opening, and asset management with a focus on high-profile and unique independent properties. His background includes serving as CEO of the Faena Group, EVP of Operations for André Balazs (Standard, Mercer, Raleigh, and Chateau Marmont), Group General Manager of the Soho Grand and Tribeca Grand Hotels, and the Hudson Hotel for Ian Schrager.


+1 646 493 5080

1025 Park Avenue (HQ)
New York, NY 10028

Nybrogatan 8
c/o Alma
114 34 Stockholm